Fabletics is the company that young females are talking about with their friends. It has also become the company that is competing against internet juggernaut Amazon. Kate Hudson is the co-founder of this bhdding Fabletics brand, and she has done her very best to build an exciting line of clothing that has young female consumers talking.
Hudson is clearly doing a lot with this brand, and her greatest intention is to lure consumers to Fabletics and keep them buying from this company. That is why the subscription service, where consumers get the chance to sign up for a style profile and acquire their own clothing style, is such big business for her. So many women are simply trying to wear clothes that are going to be comfortable to the skin while they’re working out. What Hudson knows is that women will lose weight and they will have to get more clothes. She realizes that clothing in the fitness world is not a one-time purchase when people are losing a significant amount of weight. That is why she tries to engage each customer in the possibility of subscription services.
This is a great way for Fabletics to profit. In this scenario the customer puts total trust in Fabletics for all athletic gear. Credit cards are charged on a monthly basis for the subscription of automatic shipments. This is a fan base that Kate Hudson does not have to worry about when it comes to their loyalty. When they sign up for this type of subscription service it is obvious that a fan base is already established. This means that these are customers that Kate Hudson does not have to pursue in terms of marketing anymore. She has the ability to move on to new customers that may have never heard of the brand before.
With the new stores that are coming into place, Kate Hudson plans to find this audience of consumers that are not familiar with Fabletics. She is making plans to make sure that consumers know more about this brand. She is putting in the marketing efforts to attract consumers through commercials. This is not something that Fabletics was known for in the beginning. Most of the marketing was online because this was an online store. Now that the crowd is moving offline Kate Hudson is putting forth an effort to attract these female athletic clothing customers as well.