It is difficult for any company to consider taking on the electronic retail giant Amazon as the Internet based company has seized an astonishing 20 percent of the digital fashion retail market over the course of its life. A rival has emerged in the last three years to the dominance of Amazon in recent years in the shape of the Kate Hudson fronted Fabletics brand; Fabletics has become taken the use of the Internet to new heights and combined its success with that of a growing number of physical locations where Online subscribers can try on the items of their choice before purchasing them using their Online account.
The aspirational aspect of the brand is based on the social media posts and marketing campaigns often focusing on the life and personal style choices of Kate Hudson. The need to find oneself in the same leisure wear items as Kate Hudson sees members of the Site subscribe to the service and have new active wear mailed directly to them each month; the $250 million value of the Fabletics brand shows the company has struck upon a model that truly works for its growing customer base. One of the most important aspects of the subscription service is the “Lifestyle Quiz” which allows a member to have their best possible choices provided for them based on their answers. Taking the quiz is simple and easy and can show any potential customer the different offerings Fabletics brings to the closet of every member.
It is common for celebrities to partner with the companies of their choice as they set out to develop a brand closely linked to their own way of life, which is why “Almost Famous” actress Kate Hudson became a partner in the Fabletics brand almost as soon as the idea was developed in 2013. Unlike many of her fellow celebrities who we often feel have little link to the brands they work with, Hudson is often pictured in the clothing from Fabletics and has developed her own social media presence often featuring the products from the Fabletics brand.
A full partner in the company, Kate Hudson plays a major role in the design of the products in the Fabletics brand and makes sure her own media presence acts as a line of communication between the brand and those members who have already taken the “Lifestyle Quiz” and begun wearing one of the fastest growing fashion brands in the U.S.