Doe Deere – article recap

If you are on the social media sites, you’ve probably heard of Doe Deere. Doe Deere is the flamboyant head of Lime Crime Cosmetics. Her brand was introduced to the online beauty market back in 2008. It’s been full steam ahead for the makeup brand since that time. Deere is a very intelligent woman that has always had her eye on the beauty industry. Early on, she recognized the need for more diversity in color palettes. It was time to say goodbye to all the boring beige and neutrals. Time to say hello to the more trendy unicorn colors like purple, lilac, yellow, aqua, and pink.


Doe Deere Loves Social Media

Clearly, Doe Deere loves social media and social media loves her. Social media gives Deere the perfect opportunity to interact with her fans across the world. Deere really enjoys the feedback that she gets from her followers. She always reads their comments about her products on the sites, and looks at fans suggestions. Those suggestions give Deere ideas for new formulations and products. Deere also admits that discussing her new products on the social media sites is a way to get important input and it gets her followers very excited about the new products. Generally, this leads to a very successful launch of the new product.


New Product Line

Certainly, Lime Crime is known for producing a very glittery line of makeup that appeals to quite a few celebrities. The richly colored beauty products also appeal to people that enjoy taking a risk with their makeup. Sometimes, taking a risk is a good thing. Some might say that Doe Deere is taking a risk by branching out to hair dye. Certainly, Deere would disagree. You’ll never grow, if you do not take a risk. Deere states that she’s colored her hair for over a decade. Today, more and more young girls are dying their hair too. This is a really hot trend and it just made good sense to follow that trend with our own unique line of hair dye products.


Doe Deere’s On Success

Deere relates that success to her is having the ability to relate to her customers. It is also the ability to create products that are truly desired by my customers. Generally, this means listening to your customers. This might lead to reinventing your products. Listening to other people and their comments about your product or business leads to success and makes the customer happy too.


Her Biggest Achievement

Doe Deere likes to look back on the last several years of her life. It’s been a long and magical ride. Still, Deere believes her biggest success along the way was creating a liquid-to-matte lipstick that stays on and does not smudge. Deere worked in a lab with a team to create this wonderful new product. She realized that women truly desired a lipstick that was smudge proof and had staying power. Thus, Deere developed the Velvetines. Deere is very proud of the Velvetines, which are vegan and cruelty free. Learn more:

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