Online Reputation Management: The Ultimate Guide

Online reputation management can be categorized as one of the processes of controlling what other people see about you on the internet. For those who are willing to activate better business capabilities, you would always activate your indiscipline accessibility in a way that is not paralleled in the industry. You can also use online reputation management as a process of controlling what shows up on the internet about you and your company. Online reputation managers show you how to clean up the unwanted content about you and your company on the internet. According to onlinereputationreviews.com, this process also shows you how to clean the risky social media posts, negative Google results, and images. For this reason, you will gain access and help to promote positive content in having a great look.

Why online reputation management matters

How you look on the internet will have a great impact on your career. Your career can be damaged by the negative things that pop up on the internet about you. In this case, your career opportunities will be slashed down in a way that is not paralleled in the industry. There is reason why managing and building your online reputation management will be imperative.

  1. Anyone can talk about you on the internet without getting in trouble. In this case, whatever they say can be true or false about you or your company. If you upset anyone in your life or social circle, they can go and post it on the internet. While there are limited laws that restrict how you can post things on the internet, they happen all the time.
  2. People look for you on the internet and make decisions based on what is posted about you. Over one million names are searched on Google on a daily basis. Some of these names are searched for most of the job recruiting companies looking for what is posted about their candidates. In this case, they work hard to achieve better business deals through the most innovative capabilities. It is certain that someone else has looked for you online while you were away. For this reason, they judge you based on what they find.

Evolution of Smooth Gains Recognition Through Unusual Marketing Strategies

When Sanjiv Mehra and Jonathan Teller set out to create a new product they had no way of knowing how well their product would do. Relying on their business skills, these two entrepreneurs together with former co-founder Craig Dubitsky did some research into what products in the beauty industry were in need of renovation. What they stumbled upon actually fell into the category of oral care. They found that the lip balm products currently available were not only generic in nature, but had also not changed in more than one hundred years. This gave these men the type of opening they needed in order to launch a successful product.

Even though the team behind the now popular brand of EOS lip balms had a great product idea they would still be going up against some of the top names in the oral care industry. They needed to develop some strategies that would make their lip balm product stand out from all the rest. Since the container for lip balm had never changed since its inception, they decided to hire a professional designer to create a new type of container. They wanted something that spoke to the imagination without being too gimmicky. What they eventually chose to use was a sphere shaped container that could fit in the palm of the hand.

An Unusual Strategy

Not only did the founders of Evolution of Smooth (https://evolutionofsmooth.ca/) change the packaging design for their lip balm, they also changed the way they chose to market it. Rather than making the balm generic, they decided to target women and more specifically millennial. They used information gathered from a survey panel to create a balm that would engage all of the senses. In addition to advertising through traditional forms of media they also used online resources to create blogs about their new product.

EOS products are sold on major stores and online on Amazon.